Development: Use of shots

Part of my brief is to get range of camera shots with various distances, angles and movements and therefore it was vital that within both settings I had to show this capability.

The use of wide shots were very important within the woodland montage as the beautiful yet desolate area really highlighted the serenity of the beginning sequences, contrasting with the later cynical shots. The use of the colour overlays create that dazed feeling that can only suggest that not all is as it seems. I also chose to shoot various sequences from shallow, low angles to provide an uncertain perspective, as though we are looking into this life when we are not supposed to. And finally, close ups and extreme close ups were a major importance for creating the eerie look of the video and emphasising the mystery and we wish to see the full picture.

Here is a selection of the wide range of shots I have used:

Development: Hidden Easter egg

Within my "about" section of my artist's website, I have featured a hidden Easter egg. If you click on the NNFA logos next to the "This is not a test..." title, it brings you to a page written by the artist; whereby he discusses his favourite and most inspiring horror movies. The NFFA stands for (New Founding Fathers of America) which is the sinister political group who set up the Purge in the series of films. The logo is their emblem which is intertextuality to the film. The title is intertextuality to the first sentence of the emergency broadcast that commences the annual purge within the movies. A young, culturally sophisticated audience member would recognise this reference and gain pleasure from its usage.

The Kennedy's Klassics page allows audiences to engage with their favourite artist and find out more about them. Finding this Easter egg will make audiences feel as though they are lucky to have found this, and are true fans of his who now know more about him. And at the bottom of this page is a sky store discount, an example of cross media convergence

Development: Font for artist and website

When creating my website, I had to come up with a font that would represent my artist in the correct way that I had wanted.

I wanted the font to be one that has not been seen before so that I was like no other artist and am unique. The font also needed to be strange and eerie, giving off a mysterious representation for my artist. I searched through Wix to see if there were any I could use and I came across the font Amatic SC.

The font is capitalised making it appear bold and striking, however the letters are thin and long which feel supernatural and enticing. I spaced out the letters to make the name more eye-catching and strong. I have used this font within the site menu tab also to carry on the brand identity.

Development: Home page design

After exploring and playing around with a few different layouts and designs for my homepage, I decided to strip it back completely and go for something very simplistic but aesthetically pleasing.

Rather than having a photograph on one part of the page with various links to other pages and then having the logo for my artist at the top of the page, I discovered that you could make a video the backdrop of a page. I went through my original videos to see if I had anything that could make the website stand out. I decided to go for the close up video of my glitter lamp which changes colour and makes it very hallucinogenic. This represents my artist in a very mysterious and unique way that I feel would make my target audience want to find out more about them. It also alludes to the music video as the lamp is used throughout to create the dream-like atmosphere.

I haven't decided what I am going to place below the artist's name yet but I'm thinking about making it a link to my #FREETHEANIMALS page as this will make the viewers want to find out more about this social media event and want to engage with it.

Development: First design for website homepage

This was my first draft of the main homepage for my artist's website:

I tried to remain simplistic and go for a white and green colour palette to emphasise the forest theme within the Animals video. However I am not entirely happy with this as I do not feel that it represents my artist in the way that I would have liked. Therefore I am going to try out some other designs that will hopefully make my artist appear more mysterious and fresh.