I have created my tour page for the artist which shows that they are popular and are engaging with their fans. Fans have the option of either buying tickets for an upcoming event, or engage in conversation and share that they have been to one of their concerts already. This way the target audience can engage with the artist and feel that they are on a more personal level.
I have created a wall of masks here to illuminate the intertextuality, as well as highlight fear factor and that they should expect "scary" things from this tour.
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