I have chosen to produce a music video for my NEA project.
The brief states:
You work for an independent media
production company. You have been
given the task of producing a
three-minute music video for a
fictional dance band/artist signed to Universal Music, and the working
website for the band/artist.
Statement of Intent
(approx. 500 words)
• Music Video:
One, three-minute music video.
• Distribution channel:
Content must be suitable for
broadcast on streaming sites
such as YouTube and age
appropriate for young adults
from the age of 16.
• Number of web pages: One
homepage and one linked
page.
• Cross-media production
target audience: A culturally
sophisticated, 16–25 class AB
demographic.
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