Development: Contact page

I have created this contact page to make the website appear more professional as within other artist's websites such as Martin Garrix, there are various different contact numbers to get in touch with him and his team regarding events and bookings etc. However, if you scroll over the original image, a contact us page appears which allows the target audience to fully engage with Kennedy and show appreciation for their music.

Development: Tour page

I have created my tour page for the artist which shows that they are popular and are engaging with their fans. Fans have the option of either buying tickets for an upcoming event, or engage in conversation and share that they have been to one of their concerts already. This way the target audience can engage with the artist and feel that they are on a more personal level.
I have created a wall of masks here to illuminate the intertextuality, as well as highlight fear factor and that they should expect "scary" things from this tour.

Development: Merchandise page

I felt that it was really important to have a march store on my website as this is one of the main ways fans can feel close to an artist as owning their merchandise is an indication of how much of a true fan they are. Also, I feel selling the masks as a marketing strategy is very suitable for the target audience as t alludes to the music video, and encourages them to get involved and become an animal themselves. As well as this, I have featured a secret promo code that is accessible if you click on the work "animal" that is in red. This will bring you to a page that offers 20% at the mercy store which actually works. This reflects the realism within the website, and the artists relationship with their fans.

Development: Intertextuality

My intertextual references in comparison to their original use:

Get Out:

The Purge Anarchy:

Development: Cross media convergence

Having completed the tweets, I have now created the campaign for my artist. This encourages fans of the artist to get involved on twitter and share the love for the video and Kennedy. As well as uniting against societies norms. This continues the message of my first product within my second product; displaying a consistent and sophisticated understanding. This also encourages the audience to get involved themselves and recreate the video, as a link has been provided for them to purchase masks from the store.