Music Video and online
You work for an independent media production company. You have
been given the task
of producing a three-minute music video for a fictional dance band/artist signed to
Universal Music, and the working website for the band/artist.
Statement of Intent
(approx. 500 words).1
• Music
Video: One, three-minute music video.
• Distribution channel: Content must be suitable for broadcast on streaming sites such as YouTube and age appropriate for young adults from the age of 16.
• Number of web pages: One homepage and one linked page.
• Cross-media production target audience: A culturally sophisticated, 16–25 class AB demographic.
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