Development: Cross media convergence

Having completed the tweets, I have now created the campaign for my artist. This encourages fans of the artist to get involved on twitter and share the love for the video and Kennedy. As well as uniting against societies norms. This continues the message of my first product within my second product; displaying a consistent and sophisticated understanding. This also encourages the audience to get involved themselves and recreate the video, as a link has been provided for them to purchase masks from the store.